Kimberly-Clark, UNICEF, and Project HOPE Join Forces to Improve Women’s Health in Indonesia

Through new programs between Kimberly-Clark Foundation, Project HOPE, and UNICEF, Kimberly-Clark Softex will support more than 4 million women of all ages in overcoming diverse health challenges by providing holistic assistance through a series of programs worth IDR 74 Billion—from menstrual health education to improving the quality of maternal and neonatal care services.

Group photo taken during the coordination meeting (kick-off) of the HER Way or SEHAT Project in Tangerang City, 29 October 2025. From left to right: Dr. Dhivia Prabu, Sp.OG as Head of POGI Tangerang City; Dr. Dini Anggraeni, MHM as Head of the Tangerang City Health Office; dr. Lovely Daisy, MKM as Director of Family Health Services, Ministry of Health; Rr. Atin Wuryini as Executive Director of RISE Foundation; Henry Prabowo as Executive Director of Project HOPE Indonesia Foundation; Febrina Herlambang as Head of Communication, Kimberly-Clark Softex Indonesia; Maggie Effendy as Associate Marketing Director of Sweety; and representatives from the Tangerang City Education Office.

Jakarta, November 10, 2025 – In commemoration of National Health Day 2025, UNICEF, Kimberly-Clark Softex, the Kimberly-Clark Foundation, and Project HOPE launched a three-year initiative worth IDR 73 billion to expand access to healthcare for more than 4 million women and girls in Indonesia.

Women’s health remains an urgent issue around the world. According to the WHO, every seven seconds a woman or baby loses their life during or after childbirth. Meanwhile, around 500 million women and girls worldwide still face limited access to adequate information and facilities to manage their menstrual health. The World Economic Forum emphasizes that “investing in women’s health brings significant benefits to the health of entire communities.” These conditions highlight the importance of cross-sector collaboration to ensure that every woman and girl can grow up healthy and empowered.

These initiatives are grounded in the realities faced by girls and young mothers in Indonesia. One in four girls experiences her first period without any prior knowledge, a challenge compounded by the lack of gender-responsive sanitation facilities¹. Adolescent girls are more likely to experience depression and anxiety than boys, with 35% showing signs of mental health issues². Early pregnancy and infant mortality remain critical concerns. In 2024, 18 out of every 1,000 girls aged 15 to 19 gave birth³.

“We seek to lead with care in everything we do,” said Dmytro Badyvskyi, Vice President & Managing Director of Kimberly-Clark Softex Indonesia. “‘We Care’ is, in fact, one of our three core values. Whether it’s caring for our people, our customers, our consumers, or the communities in which we live and operate, care is at the heart of Kimberly-Clark. These strategic partnerships enable us to extend this value even further as we work to ensure women and girls around the world – in this case, especially in Indonesia - receive the essential support they deserve.” said Dmytro Badyvskyi, Vice President & Managing Director of Kimberly-Clark Softex Indonesia.

The programs funded will focus on supporting underserved communities in Indonesia. Key initiatives will include menstrual hygiene and stigma-breaking educational programs for adolescents; programs to expand access to safe sanitation solutions; comprehensive perinatal and newborn care services; maternal mental health supports; and programs aimed at strengthening health systems to improve outcomes for the most vulnerable.

“This initiative is part of a global effort. A total of USD 4.45 million (equivalent to IDR 73 billion) has been allocated to implement strategic humanitarian programs in Indonesia. Through our collaboration between Kimberly-Clark Foundation, Project HOPE Foundation, and UNICEF, we aim to support girls and young mothers in Indonesia at every stage of their journey - from puberty through motherhood—by focusing on menstrual health, maternal and infant care, and mental well-being as well as providing product donations like Sweety diapers and Softex sanitary napkins to the targeted communities through the Project HOPE Foundation. This initiative is part of our long-term strategy to create sustainable positive impact for families, communities in Indonesia,” said Febrina Herlambang, Head of Communications of Kimberly-Clark Softex Indonesia.

Ms. Febrina Herlambang delivered remarks, expressed her support, and conveyed her gratitude to all stakeholders present at the kick-off coordination meeting for the launch of the HER WAY (SEKAR) program in Tangerang City on October 29, 2025.

Group photo at the initial coordination (kick-off) meeting of the HER WAY (SEKAR) project in Bandung Regency, November 6, 2025. From right to left: Ms. Febrina Herlambang, Head of Communication at Kimberly-Clark Softex Indonesia; Heny Prabaningrum, Executive Director of Project HOPE Foundation; Artin Wuriyani, Executive Director of RISE Foundation; A Yeni Noberti, Secretary of the Population Control, Family Planning, Women’s Empowerment, and Child Protection Office of Bandung Regency; Dr. Hj. Yuli Irnawaty Mosjasari, MM, Head of the Health Office of Bandung Regency; Tiska Yumeida, SKM, MA, MSE, representative of the Directorate of Family Health Services; Dhita N, representative of the Education Office of Bandung Regency; Della Aryati, S.Pd, representative of the Population Control, Family Planning, Women’s Empowerment, and Child Protection Office of West Java Province; and Dindin R, representative of the Regional Secretary of Bandung Regency.

Ms. Febrina Herlambang delivered remarks, expressed her support, and conveyed her gratitude to all stakeholders present at the initial coordination (kick-off) meeting of the HER WAY (SEKAR) project in Bandung Regency, November 6, 2025.

Group photo at the initial coordination (kick-off) meeting of the HER WAY (SEKAR) project in Bandung Regency, November 6, 2025. From right to left: Ms. Febrina Herlambang, Head of Communication at Kimberly-Clark Softex Indonesia; Dr. Hj. Yuli Irnawaty Mosjasari, MM, Head of the Health Office of Bandung Regency; Dhita N, representative of the Education Office of Bandung Regency; and Dindin R, representative of the Regional Secretary of Bandung Regency.

Reaching Millions of Women and Babies Across Indonesia

Through new programs between Kimberly-Clark Foundation, Project HOPE, and Kimberly-Clark Softex’s partnership and its brands (Softex and Sweety) will expand access to menstrual and maternal health for women and girls in Indonesia. The initiative focuses on menstrual hygiene education, respectful maternity care, and mental health support. Through a life-cycle approach, the program empowers individuals from adolescence through pregnancy and early motherhood with education, and compassionate care in Tangerang, Bandung, Sidoarjo, and Banyuwangi for two-year partnership with goal to improve the lives of an estimated more than 1 million women and girls in Indonesia over the next two years.

“Our partnership with Kimberly-Clark Softex through Softex and Sweety supports women at every stage of their journey. This next phase of our partnership takes that impact even further through a holistic approach that supports girls and young mothers at every stage—from a girl’s first period, to pregnancy, childbirth, and beyond. Together, we’re investing in education, mental health, capacity-building, and advocacy to drive sustainable, systemic change.” said Heny Prabaningrum Akhmad, Executive Director of Project HOPE Foundation, Project HOPE’s affiliate in Indonesia.

Over the course of an almost 5-year relationship, Kimberly-Clark Softex and UNICEF have worked together to improve the health and well-being of girls, and women in Indonesia. Now, that legacy continues through a new initiative focused on menstrual hygiene education and access for girls and maternal health for young mothers in Central Java and East Nusa Tenggara, Indonesia. These partnerships between Kimberly-Clark Foundation, UNICEF, and Kimberly-Clark Softex will work to improve the lives of an estimated more than 3 million women and girls in Indonesia over the next three years.

Midwife Fina, a health worker at the Nagi Community Health Centre, explains the menstrual cycle during an MKM training session for health workers and youth representatives in Waimana, East Nusa Tenggara. (© UNICEF/2024/Indonesia)

Jean Lokenga, UNICEF Indonesia’s Deputy Representative, said: “The global partnership between UNICEF and Kimberly-Clark, including in Indonesia, has supported the Government’s efforts to positively transform the lives of girls and women. Together with the Government and communities, we continue to strengthen menstrual hygiene education for adolescents, improve services for mothers and newborns, and provide mental health support for mothers, with special attention to those who are most vulnerable. The continuation of this partnership reflects our shared commitment to creating a future where every girl and woman in Indonesia can enhance their knowledge and have equal access to quality and dignified healthcare services.”

This partnership announcement aligns with the 2025 National Health Day theme and supports the Indonesian government’s Indonesia Emas 2045 vision to strengthen human capital and empower women across all life stages. This collaborative effort also reinforces Kimberly-Clark’s global mission of Better Care for a Better World, directly contributing to the company’s ambition to positively impact 1 billion lives by 2030.